Loyalty ROI calculator
What could a loyalty card be worth to you?
Loyalty pays when regulars come back a little more often. Drag the sliders to your own numbers and see the added revenue — and how low the bar is to cover the £19/month subscription.
How much more often loyalty brings each regular back — your assumption.
Added revenue a year
£9,000
about £750 a month, from 150 extra visits.
Perklet pays for itself at just 3.8 extra visits a month across all your customers.
Create my rewards programmeAn illustration, not a promise. It shows added revenue before the cost of the rewards you give, and no tool can guarantee extra visits — it just shows how the maths scales. The idea that loyalty brings people back more often is drawn from McKinsey's research into top-performing loyalty programmes; the visit assumption is your own.
How the maths works
1
More visits, not more discounting
A card gives regulars a standing reason to choose you again — the value comes from the extra visit, not from cutting your prices.
2
Added revenue = extra visits × spend
Every extra visit is an average basket. Across your whole base of members, small changes in frequency add up quickly.
3
A low bar to break even
At £19 a month, it only takes a handful of extra visits across all your customers to cover the cost. Everything above that is upside.
Become a founding business.
Perklet is launching with a small founding cohort of independent businesses. Founding businesses pay £5/month for their first 3 months, get their number printed on the Welcome Pack, and have a direct line to the people building Perklet.
£5/month for 3 months, then £19/month per programme · Cancel anytime · 30-day money-back guarantee